(Reposted from Illume's Burn Room blog)
Fragrance is often described as a unique language used to communicate a story and evoke emotions. That's where the scents we create begin: with the stories they tell. Each candle has a unique personality and our fragrance experts - or "noses" - are trained to develop that story by combining raw scents to create a complete fragrance.
Gen and Greta (our noses here at ILLUME) start with visual inspiration to develop the personality and fragrance story, putting together a mood board for each fragrance. Once the story is created visually, a fragrance wheel is used to determine the scent's category. The wheel consists of different scent families and helps us create well-rounded collections that offer fragrances from a wide range of scent categories.
We often look to fragrance trends as a guide when developing new scents. Similar to a fashion expert following trends on the runway, knowing which fragrance trends are on the horizon is important when creating new products. Current trends include:
- Super fruits and globally-inspired spices like turmeric and saffron
- Cuban-inspired scents like tobacco, leather and exotic fruit
- Gender-neutral/genderless scents
Each fragrance we create consists of raw materials that make up top, middle and base notes. For example, the raw materials that create our Blackberry Absinthe fragrance are:
These raw materials are carefully considered and putting them together successfully is a combination of expertise, as well as trial and error. Our experts know how each element smells individually and if those elements can come together to create an interesting, beautiful scent that reinforces the story. Perfecting this comes with practice and there are often multiple rounds of revisions to ensure the scent is exactly how it should be. The end result is always worth it!
