Preview 2017 - Lollia

Did you think you'd heard the last from me about what's new for 2017?  Think again - we're just getting started!

The Margot Elena product collections are an exciting addition to my package for the new year.  I'll post about each one separately, but today's focus is Lollia.

Lollia is an elegant library of fragrance stories with romantic names like Wish (the top seller), Dream (pictured above), Breathe, Relax, At Last and others.  Each collection consists of classic, beautifully designed boudoir luxuries made from superior formulations in the USA. 

Handcremes in Wish, Breathe & At Last

Lollia is known for its iconic look that is decadently luxurious while feeling sweetly familiar with signature mix-and-match patterns and fresh-picked color palettes.  The packaging attracts attention, and the quality of the product has created proven customer loyalty that brings you high repeat business.

In each collection you will an eau de parfum, a shea butter handcreme (pictured above), perfumed shower gel, bubbling bath and a beautiful fragranced luminary candle.

Make sure you are stocked for Valentine's Day gift giving and then beef up your inventory more as we approach Mother's Day.

Preview 2017 - Red Oak Press

Red Oak Press may look familiar if you have worked with me for many years.  I represented the line several years ago until my business moved away from paper and the rest of my line package just didn't support it.

In case you hadn't noticed, my portfolio grew heavy on paper goods in 2016, and I'm thrilled to partner once again with Rick at Red Oak Press.  It's a fun instance of how our business runs in cycles and sometimes reunites us with former colleagues.

What distinguishes Red Oak Press from my other card lines?  These are the only letterpress cards in my portfolio, with multi-color designs that are charming, witty and beautiful on high-quality card stock.

You can retail each card for $5.00 (a great price for the quality) and choose from many occasions and sentiments.  Let me bring you my sample deck so you can see for yourself and choose the ones that will sell best in your shop.

Preview 2017 - Illume

Sweet Hibiscus - one of Illume's new fragrances for 2017

First things first - I'm your new sales rep for Illume starting in 2017.  I'm sorry I couldn't tell you earlier, but professional courtesy still means something.

Having said that, Illume is rolling out its collection-based business concept for the new year.  There are now five distinct collections - each with its own buy-in.  The company has also worked hard to create a new shipping infrastructure to improve on-time delivery.

Sweet Hibiscus (pictured above) is a new scent for 2017.  It joins 9 existing fragrances in the Essentials collection - Illume's core group.

Coconut Milk Mango is a best-selling fragrance in Go Be Lovely

Go Be Lovely is the other collection continuing into 2017.  Both the fragrances and packaging are unapologetically flirty and feminine, and there are 2 new fragrances - Sugared Blossom and Golden Honeysuckle.  Also new is a demi hand cream as a companion to the best-selling demi rollerball perfume.

New collections include Brim & Bright with fresh, vibrant patterns paired with best-selling fragrances - including fragranced citronella candles! 

Narrative is another new collection that includes both home fragrance and body care items.  It's a premium collection with sophisticated packaging that incorporates some best-selling fragrances as well as 2 brand new ones - Copper Rose and Magnolia Blossom.

Grey Lavender candles from the new Collectiv collection

Collectiv is a new collection that includes home fragrance, body care - and new home care products!  It has 4 new fresh and simple fragrances with Scandinavian-inspired packaging.  There are 2 candle options pictured above, both in Grey Lavender.

Candles and body care remain strong categories for independent retailers, and I know you're always looking for something new and fresh to offer your customers.  Illume is a veteran player in the business, and you don't stick around this long unless you know what you're doing!