Preview 2017 - Illume

Sweet Hibiscus - one of Illume's new fragrances for 2017

First things first - I'm your new sales rep for Illume starting in 2017.  I'm sorry I couldn't tell you earlier, but professional courtesy still means something.

Having said that, Illume is rolling out its collection-based business concept for the new year.  There are now five distinct collections - each with its own buy-in.  The company has also worked hard to create a new shipping infrastructure to improve on-time delivery.

Sweet Hibiscus (pictured above) is a new scent for 2017.  It joins 9 existing fragrances in the Essentials collection - Illume's core group.

Coconut Milk Mango is a best-selling fragrance in Go Be Lovely

Go Be Lovely is the other collection continuing into 2017.  Both the fragrances and packaging are unapologetically flirty and feminine, and there are 2 new fragrances - Sugared Blossom and Golden Honeysuckle.  Also new is a demi hand cream as a companion to the best-selling demi rollerball perfume.

New collections include Brim & Bright with fresh, vibrant patterns paired with best-selling fragrances - including fragranced citronella candles! 

Narrative is another new collection that includes both home fragrance and body care items.  It's a premium collection with sophisticated packaging that incorporates some best-selling fragrances as well as 2 brand new ones - Copper Rose and Magnolia Blossom.

Grey Lavender candles from the new Collectiv collection

Collectiv is a new collection that includes home fragrance, body care - and new home care products!  It has 4 new fresh and simple fragrances with Scandinavian-inspired packaging.  There are 2 candle options pictured above, both in Grey Lavender.

Candles and body care remain strong categories for independent retailers, and I know you're always looking for something new and fresh to offer your customers.  Illume is a veteran player in the business, and you don't stick around this long unless you know what you're doing!