April 8, 2015

RootWorks Lazy Susan from Enrico

Item 2577 - Lazy Susan

A great new member of Enrico's RootWorks collection, the classic lazy susan is reimagined with a generous root wood platter and ball-bearing hardware.

Made from environmentally-friendly reclaimed fir stumps with an easy care food-safe finish (like all RootWorks products), each piece is hand-carved by skilled artisans so that no two are exactly alike.   

This item was on almost every Enrico order I wrote during January market in Atlanta, and it just started shipping in March - so you can still be among the first to offer it. 

Suggest it to wedding registry couples who are looking for functional items that they will use regularly.  It has added appeal to eco-conscious couples who prefer environmentally friendly gifts.

On a shelf or table, it looks like a simple platter.  The key is to encourage your customer to spin it (or spin it yourself) to demonstrate that it is much more.  Then wait for the "oh!" response when their face lights up.

You can retail the lazy susan for $49.95 (a sweet spot price for wedding gifts) and maintain a very comfortable margin while also allowing you to offer a wedding registry discount and remain profitable.

Each piece from the RootWorks collection is hand-carved and has a beautiful wood grain that provides a welcoming, organic appeal whether you use it for serving or as a decorative item.  If you're interested in building a RootWorks merchandising story in your shop, allow me to show you all the offerings and get you started!

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