Do you love the ambiance that candle light adds to a gathering but not the worry that having open flames could cause havoc? Lanterns are a functional and stylish option to eliminate the worry without sacrificing the warm atmosphere that candle light creates. This rustic lantern from SPI Home is suitable for both indoor and outdoor use, and the design is simple enough to incorporate into any style of décor.
 |
| Item 48021 - Rustic Geometric Lantern (candle not included - but Vance Kitira timber candles are the perfect ones to use) |
For spring and summer, you can merchandise it with your garden and outdoor accessories. In winter and fall, you can make it a merchandising element in your "bring the outdoors in" product mix. Point out to your customers that it truly can be used year-round. You (or your more creative customers) may also integrate it in your holiday décor.
The lantern is constructed of iron, sheet metal and glass. It stands 12" high to the top of the finial and has a 6" square footprint at its largest. It will fit up to a 4" diameter pillar candle. The iron frame ensures that it will not topple due to sudden wind gusts or accidental bumps from lively guests.
On those rainy days that keep customers from venturing out and you're tempted to offer a flash sale on Facebook, make your shop more inviting by burning candles in the lanterns. On darker days, both candles and lanterns really come to life.
The suggested retail is $45. Keep in mind that your customers are likely to want multiples based on the size of their outdoor entertaining spaces. You might consider offering a multi-unit discount - something like 2 for $40 each - to encourage those multiple sales. You'll still like the margin, but it's important to bring in enough inventory to support the price break.
No comments:
Post a Comment