Do you sell tee shirts as part of your product mix? If so, then you know what a fast-growing category this is for gift shops. If not, what are you waiting for?
Rooted Right is a new tee shirt company that celebrates the wearer's roots whether it's pride in their home state (or adopted state) or telling their story through their enthusiasm for a particular sport, recreational activity or travel destination.
It is the brainchild and passion of Amy Fay Chandler, a friend and fellow sales rep who also owns a retail business. She has been selling them in her own shop and through other retailers in Tennessee and Kentucky for the last 6 months or so.
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Virginia Tech colors (left) and University of Virginia colors (right)
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Rooted Right is also a vehicle to support a cause important to Amy Fay - the fight against hunger. A portion of the price of each tee shirt is donated to the fight. Donations to food banks at the local level have already provided over a thousand meals in Tennessee and Kentucky. As the company grows and expands outside the region, donations will be made to Feeding America - an organization to which all local food banks are linked.
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"Hope" tee shirt on the left, "Music" tee shirt on the right - both in regular fit
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Amy Fay searched for the softest t-shirt she could find that is USA-made, and you will love the touch of the 100% cotton fabric. Expect the shirts to shrink a tiny bit when washed and expect them to get even softer with repeated washings.
The basic cut tees are short-sleeved and available in sizes from small to 4x. Feminine fit tees are available in small to extra large and are a great alternative for younger girls or women who like a more fitted shirt.
You can retail the shirts for $34 (except for 2x-4x which are slightly more).
If you're a retailer in central and southern Virginia, you can expect me to bring my sample with me when we meet this season. If you want more information or need to see me urgently, please alert me so we can make plans right away!
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