June 16, 2015

Abbott Tuesday - Soap Dishes

Chances are you carry at least one line of luxury soaps in your shop - and probably 3 or 4.  Do you also sell soap dishes that are worthy of your soaps?

This week's Abbott feature focuses on their selection of beautiful soap dishes that have as much decorative appeal as they have function.  Whether your customer is buying luxury soaps for personal use or as gifts, you can suggest a soap dish as an add-on. 

27-LAVATA - Antiqued Bird Soap Dish

When buying for personal use, the soap dish add-on is a quick way to spruce up the powder room and so much more cost-effective than new lighting or paint!  If they are buying your soap as a gift, the addition of a soap dish adds a personal touch that says "I chose this with you in mind at my favorite local store" instead of "I picked up the quickest grab & go I could find at the big box store."

Speaking of grab & go, you can win over frazzled shoppers if you personally prepackage your soaps with soap dishes (even if they are not from Abbott) especially during 4th quarter.  Use something as simple as some cellophane and ribbon or something more elaborate if that's your shop's style - making sure your store name is attached - to dress up the combination and price as a single unit.  It becomes a unique gift they can only buy from you and simplifies the transaction for your customer and for you as a merchant.  A pre-wrapped sale is a quick sale!

The antiqued bird soap dish (pictured above) is a white ceramic holder that will likely enhance most any soap you sell.  It measures 5" long to accommodate larger European style soaps, and the beautiful detailing makes a welcome "ta da" in the powder room.  Retail it for $14.  

27-MARSEILLE - "Savon" Embossed Soap Dish
You can easily add some French flair (especially if your soaps are French) with the "Savon" embossed dish pictured above.  This one is fashioned of durable white porcelain with intricate edge details.  It measures 6" in length.  Retail it for $15.

27-TUB - Bathtub Soap Dish
If your soaps call for some vintage charm, consider the footed bathtub soap dish - which happens to be my favorite.  This ivory ceramic piece fits any decor with its clean, straightforward design.  It is deep enough to cradle large soap bars and measures 5.5" long.  Retail it for $12.

Are you planning to attend the Atlanta gift show next month?  Please include the Abbott showroom on your itinerary -  showroom #1233 in building 2- where the extensive Abbott catalog comes to life!  Click here to make an appointment with me - I'd love to walk you through it!

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